About Us — The UK’s Fastest-Growing Shoe Cleaning Brand

Welcome to Kicker Mitt™ — the home of next-level shoe cleaning, designed for people who want their trainers looking box-fresh without the mess, time or effort.

What started as a small idea has grown into one of the fastest-rising shoe care brands in the UK. Our goal is simple: create the quickest, easiest and most effective way to clean trainers, football boots and everyday shoes.

How Kicker Mitt™ Started — Our 3-Material Testing Journey

When we set out to create a new way of cleaning shoes, we tested three completely different materials to find the perfect balance between:

✔ Strong cleaning power
✔ Safe for all shoe materials
✔ Fast, satisfying results

After months of trial and error, we developed our own signature fabric blend:

Microfibre Crystal Technology™

This unique abrasive texture removes mud, stains, scuffs and deep-set dirt faster than any brush, while staying gentle on leather, mesh, knit, suede and synthetic uppers.

If you want a cleaner that works on everything — white trainers, gym shoes, running shoes, football boots and work boots — this is it.

Why We Created the Kicker Mitt™

Most shoe-cleaning brushes are:
• Too slow
• Too messy
• Too harsh on delicate materials

So we designed a shoe-cleaning tool that’s:

• Quicker than a brush

• More fun and satisfying to use

• Perfect for deep cleaning trainers

• Safe on every shoe material

• Super effective with or without cleaner

Just slip the mitt on and scrub — no splash, no fuss, no complicated tools.

This is why so many people call it the best shoe cleaning mitt in the UK.

We Wanted More… So We Built the Full Kicker Kit

The Kicker Mitt™ became a hit — but we weren’t stopping there.
We expanded our product line into a complete shoe cleaning kit, designed to give customers everything they need for a proper clean.

The kit now includes:

• Kicker Mitt™

• Shoe Goo Cleaner

• Premium Microfibre Drying Towel

• New accessories on the way

Our goal is to become the UK’s #1 premium shoe cleaning brand, trusted by sneakerheads, footballers, workers, parents and anyone who wants clean shoes without hassle.

Becoming a UK-Wide Recognised Brand

Thanks to thousands of clean-up videos, transformations and user-generated content, Kicker Mitt™ is quickly becoming a UK-wide recognised shoe care brand.

Check out our socials to see:
• Football boot deep cleans
• White trainer restoration
• Muddy work boot transformations
• Real customer before-and-after results

Our community is growing fast — and we’re proud to be the brand people trust to keep their kicks clean.

Our Promise

Every product we launch is tested on all major shoe materials — leather, suede, mesh, canvas, synthetics and football boot plastics.

If it doesn’t clean fast, safe and proper, we don’t release it.

We’re dedicated to:

✔ High-quality materials
✔ Fast and effective cleaning
✔ Real results
✔ Affordable prices
✔ Customer-first service

The Future of Shoe Cleaning Starts With Us

The Kicker Mitt™ is just the beginning.
We’re developing more tools, better formulas and even faster cleaning solutions to help you keep your trainers looking brand-new in minutes.

Thank you for being part of the journey — the best shoe-cleaning products in the UK begin right here.